The brief to Gerald was to create a modern, funky, appealing logo for bigbooklittlebookcardboardbox, my start-up business selling eco-friendly book boxes for baby & toddler books. From the initial designs produced, we decided to combine the use of a traditional book font, with a childish drawing of a cardboard box, to convey the different elements of the product. Throughout the process, it was a pleasure working with Gerald. Revision instructions were followed to the letter, and the turnaround was always the same day, usually within hours. I’m delighted with the final logo, it features prominently on my website and has really effectively set the tone for my entire brand.