If you decide to have a logo designed professionally always make sure it’s a vector drawn graphic. A vector drawn logo can be scaled to any size and will always remain sharp and so you’ll be able to use it for just about any purpose, such as large format banners, signage and vehicle graphics. The most common vector file types are AI (Illustrator native format), EPS and pdf.
Your company logo will probably be used for a variety of different purpose. You may use it for stationery, signage, web site banners and various promotional items such as T-shirts, mugs and flyers. Your logo needs to look good for all of these different media types, from being shrunk down to business card size and then enlarged to fit the side of a truck. Our advice is to keep it simple and don’t go for over complicated designs, not only are they less memorable but also may not be suitable for certain types of media such as embroidery. You may also have to pay extra for printing costs etc. Think about some of the most famous logos, McDonalds, Nike, they are 2 good examples of simple, striking, memorable logos.
Nevertheless this doesn’t mean you need to settle for a plain, boring logo, you can still have a nice eye catching logo design whilst remaining practical and functional. The trick is to get the balance right. A good logo will look good on any medium and should also look good in just black and white. When choosing colours, I would suggest sticking to no more than 2 or 3 different colours, choosing too many can make the logo appear confusing. You should also consider your current company colour scheme and make sure the colours for your logo design tie in with your corporate branding.